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Amivie Case Study
THE ARRIVAL
Amivie

The story of a 45-year-old organization — reborn.

Scroll
1979
Amivie senior home care — caregiver assisting elderly resident

45 years of care delivered.
45 acquisitions.
Two service lines.
One name that served none of it.

CBC (Care Beyond Compare) previous website — before Strategy Collective redesign
// Site Audit · 2024
LAST UPDATED 2019
COVID BANNER Still live (2024)
BRAND RECOGNITION Minimal
DIGITAL REVENUE Unattributable
DESIGN SYSTEM None
PHOTOGRAPHY Stock only

Enter Strategy Collective.

01 / 04

Research &
Discovery

Stakeholder interviews · Service mapping · Competitive audit

02 / 04

Name
Exploration

200+ candidates · 6 shortlists · 1 answer

03 / 04

Visual
Identity

Color · Typography · Logo system · Brand voice

46-page brand system
04 / 04

Website
Build

Design · Development · Content strategy · Launch

Photography Direction · 2024
Amivie caregivers providing in-home support to a client with developmental disabilities
Every image
Amivie IDD support services — staff working with individual with intellectual disability
Real caregivers
Amivie care team group photo — homecare and IDD services staff
Real care
Amivie full team — homecare and disability support services professionals
Real people
Amivie staff portrait — direct care professional
No stock
Amivie senior home care — caregiver assisting elderly resident
All commissioned
Amivie day program — adults with IDD in structured community activity
2024
The System

Brand Architecture

Amivie brand color palette — warm earth tones for homecare brand identity Color System
Amivie brand typography system — typeface selections for homecare and IDD services Typography
Amivie trifold brochure interior — homecare and IDD program overview collateral Print Collateral
Amivie branded pocket folder — healthcare marketing collateral design Collateral
Amivie business card design — front face with logo and contact layout Business Cards
Amivie brand stationery system — letterhead and envelope design Stationery
Amivie LinkedIn banner — employer brand social media asset Digital

The Result

45+ Years of
history honored
5M+ People served
annually
72 Pages of
brand documentation
2→1 Service lines
unified
“

Strategy Collective didn't just design a brand — they helped us understand who we are. Amivie finally sounds like the organization we've always been, and the work we've always done.

— Michael Kotzen, President & CEO · Amivie

Strategy Collective.