Co-Founder & Managing Director
M&A Orchestration, Tech Stack Architecture, & CapEx Strategy.
Matt co-founded Strategy Collective in 2019 with Dominique James after watching PE-backed healthcare platforms burn millions on agencies that didn’t understand clinical operations or M&A integration. Six years later, the firm employs 50 people and runs entirely on inbound demand from operators who needed a partner fluent in both boardroom strategy and clinical-grade execution. He leads with calculated expertise and a conviction that multi-site healthcare deserves better than what it’s been sold. The result: named #11 on Modern Healthcare’s Best Places to Work 2025 with the 2026 ranking already confirmed, standing alongside the health systems and insurers that define the industry.
Co-Founder & Managing Director
Digital Transformation, Enterprise Web Architecture, & Growth Playbooks.
Dominique grew up in St. Croix, USVI, and moved to Houston to attend Rice University. After completing her BA in English Literature, she worked as a grant writer before launching her marketing career as a content marketer at a Clinical Research Organization in Miami. She expanded her role to broader marketing strategy, refining her skills at B2B marketing agencies. She co-founded Strategy Collective with Matt Lee with a shared vision to divert from the traditional agency model — finding niche marketing experts and working as a team to provide clients effective strategies to scale their businesses.
VP of Strategy
Predictable Unit Economics, High-Acuity Media Scaling, & Data Precision.
Brandon is a passionate and seasoned marketing strategist with a 20+ year career track record of transforming brands. He began in yellow page advertising, evolved into digital marketing, and led account services at a local ad agency in Dallas for five years before becoming a marketing executive at a Texas-based dental organization. There he helped position the company for M&A, scaling it from $20M to $30M within three years. Most recently he led cultural and organizational transformation at a private-equity-backed DSO. His expertise spans paid ads, SEO, and omnichannel marketing strategy.
VP of Operations
Omnichannel Patient Acquisition, Delivery Excellence, & Vendor Orchestration.
Whitney is the Vice President of Operations at Strategy Collective. With over a decade of marketing project management experience, she has delivered impactful results across industries including healthcare, IoT, finance, executive search, and live event production. Driven by a passion for agency operations and a knack for turning complexity into clarity, she thrives on streamlining systems, refining processes, and implementing solutions that enhance project delivery and team efficiency.
Backed by a 50-Person Execution Collective.
Strategy Collective is not a loose affiliation of consultants. We are a fully integrated, 50-person team of elite data architects, media buyers, web developers, and healthcare compliance specialists. When our advisors build the strategy, our collective has the in-house firepower to execute it.
The strategists embedded directly with our clients — translating boardroom objectives into day-to-day marketing execution, campaign management, and operational delivery.
Dom Martinez
Principal
Dom Martinez is a Principal at Strategy Collective with 7+ years of experience in digital marketing. She’s known for crafting winning strategies that build and elevate healthcare brands so they drive success in the competitive market. Dom is passionate about the world of marketing and committed to creating impactful brand stories for her clients.
Frances Luong
Principal
Frances Luong is a Principal at Strategy Collective with 11+ years of performance marketing experience scaling multi-location healthcare and franchise brands. She joins from CMO roles in dental marketing, home services, and multi-unit hospitality — bringing an operator perspective on driving measurable patient volume at scale. Based in Austin, Frances operates at the intersection of paid media discipline and multi-location growth strategy.
Nicole Barsch
Principal
Nicole is a Principal Account Strategist at Strategy Collective. With over a decade of experience in the intricate realm of healthcare, Nicole is dedicated to redefining the future of healthcare marketing. She seamlessly blends analytical precision with insightful creativity to meet business objectives.
Stephen Hardy
Principal
Steve Hardy is a seasoned marketing and growth leader with over 15 years of experience in both agency-side and client-side marketing strategy, specializing in healthcare, life sciences, and technology. From scaling start-ups to exit to building enterprise digital strategy, Steve has a passion for solving complex challenges. He is the former CMO of OVME Aesthetics and earned his Executive MBA from Kennesaw State University and a BA in Communications from the University of Alabama at Birmingham.
Kaitlin Scholz
Senior Account Strategist
With extensive experience spearheading project management for a diverse clientele, Kaitlin Scholz, MBA, currently specializes in devising timely marketing strategies to help clients meet their business objectives. Leveraging her foundational experience in the SaaS and technology sectors, she melds analytical precision with creative insights, ensuring clients stay ahead in the ever-evolving digital landscape.
Tara Munro
Account Strategist
With 20+ years of experience in marketing, Tara Munro brings a unique mix of big-agency expertise and hands-on client-side leadership to her role as Account Strategist at Strategy Collective. She’s managed campaigns for Lexus and Toyota at RAPP and driven growth for private equity-backed brands like Blatchford and American Locker, leading rebrands and multi-channel strategies that significantly increased revenue and engagement.
Alyssa Howson
Account Strategist
Alyssa Howson is a communications and digital marketing professional with expertise in healthcare marketing, account management, and client services. Her background spans SEO, PPC, analytics, and client relationship management across 5+ years in the healthcare marketing industry.