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ABOUT STRATEGY COLLECTIVE

Built by Advisors. Proven in the Market.

We are a collective of strategic advisors, data architects, and elite performance marketers built specifically to arm the CMOs and marketing leaders of PE-backed healthcare platforms.

The Strategy Collective team
THE ORIGIN

We got tired of watching EBITDA bleed out.

Early in our careers working alongside private equity sponsors, we watched the same tragedy play out repeatedly: A sponsor acquires a brilliant clinical practice. The operational thesis is sound. But digital acquisition is handed to a generalist marketing agency that optimizes for cheap clicks.

The front desk drowns in low-intent phone calls, high-margin surgical chairs sit empty, and the investment thesis quietly bleeds out. Consultants gave great advice but couldn’t execute it. Agencies executed media buys but fundamentally didn’t understand clinical capacity constraints or M&A integration.

We built Strategy Collective to close that gap. A team of advisors, data architects, and elite marketers who speak the dual languages of clinical operations and enterprise valuation.

The Problem

Advice without execution. Pricing models that penalize growth instead of rewarding efficiency.

The Solution

Board-level advisory paired with an elite 50-person execution engine — aligned to your outcomes, not your spend.

THE TEAM

Built by Advisors. Backed by an Army.

Strategy Collective is led by Founders Matt Lee and Dominique James, supported by an executive bench of VPs who command our 50-person execution collective. When you partner with Strategy Collective, your strategy is guided by industry veterans who treat every initiative as an advisory mandate. No misaligned pricing structures. No junior account managers touching your portfolio. Just a unified team of data architects, compliance experts, and performance marketers acting as the CMO’s ultimate force multiplier.

Meet the Leadership Team
Matt Lee
Matt Lee CO-FOUNDER
Dominique James
Dominique James CO-FOUNDER
Brandon Dowdy
Brandon Dowdy VP STRATEGY
Whitney Ratcliff
Whitney Ratcliff VP OPERATIONS
Backed by a 50-Person Collective
THE COLLECTIVE

50 Full-Time Specialists. Zero Generalists.

Behind every engagement is a 50-person team of full-time specialists—SEO architects, paid media engineers, data analysts, content strategists, developers, and creative directors—each operating exclusively in their core discipline. No juniors learning on your account. No generalists spread across too many seats.

When your strategy calls for a closed-loop paid media overhaul, you get a Director of Paid Media, not an account coordinator who also handles social. When your platform needs 150 Google Business Profiles optimized, you get a dedicated Local SEO team, not an intern with a spreadsheet. That depth is what separates portfolio-grade execution from agency theater.

Meet the Team
// YOUR VERTICAL. OUR SPECIALTY.

We Live in Your World.

Nine verticals. Nine specialized teams. None of us moonlighting from a different industry.

// MEDICAL & SURGICAL PLATFORMS

Your platform has 18 specialties and 400 physicians. Your marketing infrastructure has none.

We helped CVAUSA become the fastest-growing cardiology group in America—not by treating cardiology like a specialty, but by treating it like a platform.

// DENTAL & DSO PLATFORMS

Same-store growth is harder than the deal memo promised.

Unifying patient acquisition across fragmented locations while protecting the local brand equity that keeps chairs filled.

// BEHAVIORAL & MENTAL HEALTH

Stigma doesn’t care about your occupancy targets.

Referral-first, education-led marketing designed for the sensitivities of ABA, TMS, psychiatry, and substance abuse—and the PE scrutiny that comes with it.

// ELECTIVE & AESTHETIC MEDICINE

You’re not selling procedures. You’re selling trust.

Brand-to-conversion systems built around membership economics, social proof, and the repeat-visit revenue that drives your EBITDA multiple.

// HOSPITALS & HEALTH SYSTEMS

Service line marketing and physician recruitment aren’t separate problems. They’re the same one.

20 department heads who all have opinions about the brand. We resolve the tension between enterprise cohesion and local market demands.

// WOMEN'S, PEDIATRIC & FAMILY

The platform that wins keeps women across every stage of care.

Building the marketing infrastructure that makes the fertility-to-menopause continuum visible and sticky—before competitors intercept.

// POST-ACUTE & SENIOR CARE

Census fills through trust, not clicks.

Your patients aren’t searching for you—their discharge planners and family members are. We build referral programs that work the way this business actually works.

// VETERINARY NETWORKS

Veterinarians chose private practice for a reason. Your marketing has to respect that.

Localized campaigns that preserve practice identity. Unified infrastructure that delivers the EBITDA growth your PE sponsor expects.

// LIFE SCIENCES & B2B

Your buyer reads the same playbook everyone else is running.

We position your team as the expert your buyers want to trust—not the vendor they’re managing.

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