Fractional Chief Marketing Officer
You have the clinical foundation—the marketing infrastructure doesn’t exist yet. We embed as your Fractional CMO to standardize operations, build your digital foundation, and put your team on a clear path to scale.
You assembled the clinical platform. We build the marketing engine and digital infrastructure that compound patient demand, protect your EBITDA, and maximize your exit multiple.
The conventional playbook measures success in keyword rankings, website traffic, and blended Cost-Per-Lead (CPL). At platform scale, that approach becomes a race you can't win on spend alone.
There is a smarter path. In most specialty healthcare sectors, 80% of the market is still comprised of fragmented, independent practices that lack enterprise resources.
Execution should align entirely with the metrics your board actually values:
Shore Capital’s Southern Veterinary Partners—$37M in attributed revenue across 200+ hospitals, with full channel attribution.
Read the case studyWebster Equity’s 160-location cardiology platform—CAC 93% below industry benchmarks through M&A rollups and 400+ physician adds.
Read the case studySame playbook, single-practice entry point: 80% volume growth, −20% CAC, +205% Google referrals.
Read the case studyNo rigid retainer. A 50-person collective deployed around the immediate operational realities of your executive team.
You have the clinical foundation—the marketing infrastructure doesn’t exist yet. We embed as your Fractional CMO to standardize operations, build your digital foundation, and put your team on a clear path to scale.
You’re closing add-ons and the board wants everything integrated fast. We handle brand rationalization, paid media at every new location, and local SEO and reputation across 50–500+ sites—so your team stays on their highest-leverage work.
You’re 12–24 months out and marketing needs to hold up in diligence. We close attribution gaps, connect spend to EBITDA, document playbooks as transferable IP, and pressure-test every metric before the data room opens.
Most engagements end at the strategy memo. Strategy Collective embeds, executes, and stays in the room until the work is done.
Whether we are executing a 180-Day De Novo clinic launch or a Tuck-In Acquisition, we don't operate in a silo. We build our proven "T-Minus" execution schedules directly into your internal project management systems (Monday.com, Smartsheet). We customize to your platforms and execute alongside your operations, IT, and clinical teams so that on Day 1, the digital transition is flawless, the waitlists are full, and your C-Suite has one less operational burden to manage.
The playbooks run across 11 integrated capability tracks.
We structure execution the way your CFO models the P&L. Capitalize the infrastructure. Operationalize the growth engine. Govern the strategy from the boardroom.
Before you scale, you must stabilize. We conduct clinical-grade forensics on your M&A roll-ups, rationalize fragmented tech stacks, and architect a single, HIPAA-compliant source of truth—so every growth dollar compounds instead of leaking.
Explore Phase 1 Playbooks →Deploy closed-loop systems that connect ad clicks to actual patient revenue, dominate AI answer engines, and build the employer brand that unlocks clinical capacity. No more guessing your Patient Acquisition Cost.
Boardroom-level governance that aligns your marketing execution with your investment thesis—accountable to your board, not a retainer.