- Full suite of advanced pain solutions including high-margin PRP therapy
- Referral-dependent model constraining growth
- PRP was commercially under-optimized despite clinical readiness
- Patients searched symptoms but never found PRP as an option
- 90-day transformation from flat volume to scalable growth engine
Losing Patients to Google, Not Competitors.
Desert Spine had a hidden growth lever. PRP represented a prime opportunity — a high-margin therapy already in their arsenal, systematically overlooked by every channel. They weren’t losing patients to competitors — they were losing them to Google. Patients were searching for relief — “knee pain that won’t go away,” “alternatives to surgery” — but PRP never entered the conversation. The problem wasn’t clinical. It was visibility. The connection between problem and solution didn’t exist.
“We went from hoping patients would find us to knowing exactly how to reach the patients we wanted to treat.”
Kathryn Meloy
In just 90 days, Strategy Collective flipped the script. No rebrand. No ad blitz. No guesswork. Just a search-informed, funnel-driven growth engine that turned passive searchers into booked PRP patients — on repeat.
A High-Margin Asset, Commercially Under-Optimized.
PRP was a high-margin asset hiding in plain sight — ripe for demand capture and rapid scale within Desert Spine’s proven, capacity-ready model.
“When I could call them and say ‘we need more PRP candidates’ and actually get them, that’s when I realized marketing could be as precise as medical diagnosis.”
Dr. Susan Sorosky
Smarter Spend. Full-Funnel Strategy. Built to Scale.
Desert Spine wasn’t missing demand — it was missing alignment. So we built a strategy that met patients where they were, at every stage of their decision journey.
Where 90% of PRP candidates start. We optimized SEO around real patient language, targeting symptom-first searches like “non-surgical pain relief,” “joint pain that won’t heal,” “chronic shoulder pain.” Created educational content that reframed PRP as the solution.
Where uncertainty kills conversions. We rebuilt paid search targeting research-stage, comparison keywords: “PRP vs cortisone shot,” “Does PRP really work for knee pain?” Landing pages addressed specific patient concerns.
Where patients Google your name, stalk your social, and decide to book or bounce. We flooded social with real patient testimonials and doctor-led video, unified messaging across Meta, Instagram, and local search.
YoY organic traffic growth with top-3 rankings for PRP-intent keywords.
Cost per lead reduction, with Google referrals up 205% (53 to 162 in 3 months).
Social reach with 72+ hours of video viewed and +30% total lead generation.
A Scalable Patient Conversion Engine.
“The ROI was undeniable — we were spending less per patient and treating more of the exact conditions we specialize in.”
Joe Carlon, President
Office Visits
Acquisition Cost
Volume
Reach
The 1-year impact was impossible to ignore: +80% YoY practice growth, driven entirely by the marketing engine Strategy Collective built in 90 days.
- Referral-dependent growth model
- PRP invisible in search results
- Siloed marketing channels
- Patient awareness gap for PRP therapy
- +55% PRP volume in 90 days
- -20% acquisition cost per patient
- +80% YoY growth practice-wide
- 200K+ social reach unlocked
Why It Matters for Private Equity.
High-margin service lines can scale fast when patient acquisition is engineered, not improvised. This case demonstrates the PRP playbook applies to any specialty with an under-leveraged, high-intent treatment line.
The same playbook has been replicated across other practices with consistent ROI.
Lower acquisition costs while increasing patient volume.
Unlocks underperforming services into reliable revenue streams.