Senior Paid Media Specialist
Own performance outcomes for assigned multi-site healthcare accounts. Lead strategy and execution across Google Ads, Microsoft Ads, and Meta—balancing national brand goals with hyper-local geo-targeting and clinic-level budget pacing.
What You’ll Own
We’re seeking a Senior Paid Media Specialist to own performance outcomes for assigned multi-site healthcare accounts. You will lead strategy and execution across Google Ads, Microsoft Ads, and Meta. Because our clients operate across distributed footprints, this role requires a marketer who can seamlessly balance overarching national brand goals with hyper-local geo-targeting and clinic-level budget pacing. This is a senior individual contributor role with leadership expectations in strategy, mentorship, and cross-functional collaboration.
Key Responsibilities
- Multi-Site Account Ownership — Serve as the day-to-day paid media owner for assigned accounts, managing complex campaign structures across multiple regional markets and clinic locations.
- Localized Budgeting & Pacing — Own budget pacing, allocation decisions, and optimization strategies, fluidly shifting spend based on local clinic volume, capacity, and patient acquisition goals.
- Strategic Roadmapping — Develop quarterly strategic roadmaps tied to client objectives, factoring in new clinic acquisitions, de novo launches, and specific medical service-line expansions.
- Healthcare Compliance — Navigate strict healthcare advertising regulations including HIPAA privacy rules, restricted medical policies, and retargeting limitations on Google/Meta.
- Outcome-Based Reporting — Build robust reporting that connects localized media spend directly to business outcomes (qualified patient leads, booked appointments, Cost Per Patient Acquisition).
- Testing & Experimentation — Develop and own testing frameworks to solve for local market saturation, geo-fencing, and landing page conversion rate optimization.
- Team Leadership — Mentor junior and specialist team members on multi-site account structures, conduct QA reviews on large-scale builds, and provide strategic feedback.
- Cross-Functional Collaboration — Partner with Creative, Content, and Client Strategy teams to align campaigns with the broader patient journey and individual market needs.
What We’re Looking For
- 4–6+ years of multi-channel paid media experience, ideally within an agency, multi-location, or franchise environment
- Proven ability to manage large-scale, multi-site campaign architectures, budget tradeoffs, and precise geo-targeting strategies
- Deep hands-on expertise in Google Ads and Meta; Microsoft Ads required
- Familiarity with healthcare marketing nuances, specifically navigating patient privacy compliance and restricted ad platform policies
- Strong forecasting skills with the ability to translate standard media metrics into actionable business insights
- Confident communicator capable of presenting strategic recommendations to clinical leaders, marketing directors, and PE operating partners
- LinkedIn or programmatic/DSP experience
- Experience integrating paid media with healthcare CRMs or EHR/EMR platforms (e.g., Epic, Athenahealth)
- Hands-on experience with offline conversion tracking (OCT) and tying ad clicks to cleared patient appointments in a HIPAA-compliant manner